Fred Kerley’s resilience was at its peak in 2024
Fred Kerley’s 2024 season was a whirlwind of challenges, both personal and professional, that could have easily derailed his Olympic dreams. Entering the Paris Olympics, Kerley was far from his peak form. With his personal best of 9.76s in the 100m seemingly out of reach, and a highly publicized fallout with his sponsor, ASICS, many questioned if he could recover. His decision to wear Nike spikes, despite having a contract with ASICS, led to the termination of his sponsorship deal at the worst possible time—right in the middle of the Olympic season.
Despite these setbacks, Kerley’s confidence remained unshaken. In May, he boldly tweeted, “World record next time I touch the 100m.” While that world record didn’t materialize, Kerley’s self-belief signaled that he wasn’t ready to fade into the background. He was determined to prove that the obstacles he faced wouldn’t define his season.
Kerley’s career has always been marked by versatility and grit. He’s the only man in history to win Wanda Diamond League races in the 100m, 200m, and 400m. In 2022, he became the 100m world champion on home soil in Oregon, just three years after winning bronze in the 400m at the World Championships in Doha. With personal bests of 9.76 in the 100m, 19.76 in the 200m, and 43.64 in the 400m, he belongs to the exclusive sub-10, sub-20, sub-44 club highlighting his extraordinary range as a sprinter.
However, as 2024 progressed, inconsistency plagued Kerley’s performances, and many doubted if he would even make the U.S. Olympic team. Yet, Kerley thrives under pressure. When the U.S. Olympic Trials arrived, he dug deep, overcoming the doubters to secure his place on the team headed to Paris as he placed third behind Noah Lyles and Kenny Bednarek.
At the Paris Olympics, Kerley delivered a remarkable performance, securing the bronze medal in the 100m. While it wasn’t the gold medal or world record he had once envisioned, his podium finish was a testament to his resilience. In a season filled with uncertainty and obstacles, Kerley reminded the world that you can’t just write him off no matter the circumstances.
Kerley’s 2024 season may not have been perfect, but it showcased his unyielding spirit. Winning bronze in the 100m at the Paris Olympics was more than just a medal—it was proof that Kerley could rise above the challenges and still stand among the best in the world.
Author
Deji Ogeyingbo is one of Nigeria’s leading Track and Field Journalists as he has worked in various capacities as a writer, content creator, and reporter for radio and TV stations in the country and Africa. Deji has covered varying degrees of Sporting competitions within and outside Nigeria which includes, African Championships and World Junior Championships. Also, he founded one of Nigeria’s leading Sports PR and Branding company in Nikau Sports in 2020, a company that aims to change the narrative of how athletes are perceived in Nigeria while looking to grow their image to the highest possible level.
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