The 2020 NYRR Millrose Games should be examined in each and every sports marketing class at every college and university in North America. What was so special? Well, it was the perfect storm. Many athletes had cut back on the indoor season due to the 2020 Tokyo, then, the coronavirus. Ray Flynn then put together 13 elite events with some fine athletes. On top of that, expectations by the fans wanting top noth events, draw five thousand fans into the NB T&F Armory.
Thanks to Mike Deering, Cortney White for their help on this podcast.
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Author
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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