by Alfonz JuckThe Wanda Group took the Ironman company a few years ago. Ironman then purchased Rock n Roll race company. Next, it was World Marathonr Majors. Now, the IAAF announces that Wanda is the new title sponsor, for 10 years, as well as hosting the IAAF Golden Gala. Fascinating and good for sport. New sponsors makes alot of sense in athletics.
Diamond League is now Wanda Diamond League, photo by PhotoRun.net
WANDA DIAMOND LEAGUE
DOHA (QAT): Wanda Group has been announced as the title sponsor of the Diamond League for 10 years from 2020. The biggest commercial partnership in the history of the sport also involves support over 10 years of a second series of one-day international meetings, upgrading the World Challenge series. Wanda will have the right to co-host the annual IAAF Gala in China. The deal will boost the development of athletics in China, says the IAAF, with Wanda organising a new Diamond League event in the country. As part of this historic collaboration, Infront, a Wanda Sports Group company, has signed a five-year agreement with the IAAF and the Diamond League for the international media rights to the elite track and field circuit from 2025 (until then the media rights are with IMG). The partnership also includes a ten-year international media rights agreement for a second international tour, a series of one-day meetings around the world due to be launched by the IAAF in 2020 as an upgrade of the current World Challenge series. Part of the deal is also creation of a new annual IAAF event in China to be organised by Wanda Sports Group (details to be announced later).
