Here’s the truth abou the running business. At the end of the day, for a brand to be successful, they must make great shoes, one season after another. Most brands complicate the situation by trying to change programs that were working, or they under value the human capital that made them a success. I reposted this video because of the Boston Marathon Expo. The line was outside the Hynes this year, per my observers, due to security. The huge reason why Boston Expo thrives is that the running community gets to talk and share ideas.
Watch for our updates on the industry later this week. But, until then, watch my Conversations with Larry video and consider how many brands are screwing up their running business because they do not listen to the consumer, or their staffs. Also note that the brands that do succeed normally have management who go to the shows and understand that talking to the community is good for business.
The 361 USA booth at 2018 Running Event, photo by The Shoe Addicts
Author
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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