Dan Sheridan Promoted to Executive Vice President, Chief Operating Officer of Brooks Running

Dan Sheridan is a prime example of the high quality of management in the industry. Now at Brooks for twenty years, Dan has experienced varied jobs within Brooks and has put thos experiences to good use. Most years, Dan and I catch up at the Running Event, the key event in the running retail trade calendar. In his new position, Dan Sheridan will help guide the digital future of the brand.

Dan Sheridan is a keen observer. He asks lots of questions and he listens well. A no B.S. kind of guy, Dan knows that we learn through the tough times and good times. Brooks has stayed focused on serving the runner, while other brands continue to loose their way. Staying focused when change is screaming at you from every media platform. Change is key, evolution is key, but what to evolve? what to change? That is what Dan Sheridan has focused his career on, for two decades, at the company of Run Happy.

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If I were to put together an all star team to build and manage the dream footwear brand, Dan Sheridan would be on it. Dan understands that human capital is key in this business and that, unless one challenges the status quo, growth just can not happen.

Congrats Dan, best wishes!

Dan Sheridan, photo by Brooks Running

Dan Sheridan Promoted to Executive Vice President, Chief Operating Officer of Brooks Running

Accomplished Brooks Leader Expands Role to Include Digital Integration, Supply Chain and Information Technology

SEATTLE- March 15, 2019

Following a successful year in which the brand reported a 26-percent year-over-year increase in global revenue, Brooks Running Company has promoted longtime and accomplished leader Dan Sheridan to a newly configured role of Executive Vice President, Chief Operating Officer. Responsibilities include leadership of the brand’s sales, e-commerce, digital, supply chain and information technology (IT) teams. As Brooks continues to pursue its goal of becoming the No. 1 brand for all who run, Sheridan will be critical in overseeing the growth of the brand’s enterprise and digital platforms, developing Brooks’ wholesale and e-commerce businesses, cultivating distributor partnerships across the world and building stronger connections with runners to fuel e-commerce.

“2018 was a fabulous year for Brooks. The growth we’re seeing is incredibly exciting because it indicates our brand is resonating with runners who are choosing our gear as they head out the door on their runs,” said Jim Weber, CEO, Brooks Running Company. “As we continue to grow, Dan’s experience leading teams, driving process and ensuring the runner stays at the center of all business decisions will be invaluable.”

Sheridan joined Brooks Running in 1998 and through his career has been critical in the continued growth of the brand and business. Prior to his new role, Sheridan led global sales, e-commerce, business development and customer service.

“I’ve believed in this brand since the day I started and it’s been incredibly fun and rewarding to see our growth. We’ve built an incredibly strong foundation focused on creating the best gear for runners worldwide,” said Sheridan. “I’m excited by the opportunity to build on this success as we bring Brooks’ unique premium brand experiences to more runners around the world. In this new role, I’m specifically looking forward to digging deeper into how we scale our enterprise and digital platforms to better service our retail partners and runners everywhere.”

About Brooks Running Company

Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.comfor more information or follow us on Twitter (@brooksrunning), Facebook (www.facebook.com/brooksrunning) and Instagram (@brooksrunning).

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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