by Larry EderThe running event 2018 was held in Austin, Texas from November 27-30, 2018. It is a meeting place of the local running stores and the retailers who cater to this running channel.
The 361 Retail Cup trophy, photo by The Shoe Addicts
The Formula 4 Media team was considered a bit, well, nuts, when they began the show just over a decade ago. The decade has seen amazing changes in our business channel. There was amazing growth and many thought it would not end. It did, and the channel has new success, but also requires new business skills.
The Diversified Communications team has purchased The running event, and did a superb job in their first management of the show.
I did this video (thanks to The Shoe Addicts), to reinforce the need for this important show and human gathering. To be successful, running retailers need to be more alert and more focused.
361 USA brand, photo by The Shoe Addicts
We use the example of the 361 USA brand, to show how brands must be nimble and creative to stand out in our business. Watch for more on this brand!
