LONDON (GBR): Abbott has signed a new four-year contract as title sponsors of the World Marathon Majors series, sportbusiness.com reports. The healthcare company began its association with the six-marathon grouping in 2015 and this latest news means they will continue to do so until 2023. Tim Hadzima, general manager of AbbottWMM, said: “With Abbott’s help, we will continue to push forward in pursuit of our goals, chief among them to promote the sport of marathon running throughout the globe. The first four years of our partnership is just the start, and with the new races and initiatives coming, the next four promise to be even more exciting.”
Author
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
View all posts