London World Champs 2017 had big impact

LONDON (GBR): An event impact study released and circulated today has demonstrated the huge benefits of London hosting the IAAF World Championships and World Para Athletics Championships, informs organisers. The study assessed the total direct economic impact of the Summer of World Athletics as exceeding £107 million. More than a million people attended both championships with events not just held in the London Stadium but across the capital. The IAAF World Championships were awarded a Guinness World Record for tickets sold in excess of 705,000, while the World Para Athletics Championships with 305,000 ticket sales, exceeded the figures for all previous editions of the event combined. The report also revealed that a £2.1million investment was made into grassroots athletics. More than 10 million people in the UK also watched the British 4x100m team claim the world title on television..