by Larry Eder
Updated December 23, 2016
This product, Recoverite, makes sense for athletic trainers as an economical way to manage recovery while on the road. We encourage you to reach out to the company for more information. Recoverite is looking for retailers in North America. Running stores that understand the needs of their more advanced customers will carry this product.
Updated November 26, 2016
So, about a month ago, a good friend, Andy Stubbs, called me from the land Down Under. By that, of course, I mean Australia. Andy is in the athlete management business in athletics. While doing some research for his athletes, Andy came upon a new product fusing compression recovery and ice therapy recovery. The product is called Recoverite. He asked me to look at the product concept. Recoverite, in my mind, makes a ton of sense: from a coaches’ point of view, this is a product that trainers should use and athletes who see the value of compression and ice therapy recover will see the use.
Ice baths are a pain in the butt. If you have spent any time with distance runners or track athletes, you know what happens after a meet and the ice machines run out of ice. The mess in rooms is also a pain for everyone. Recoverite has compression product plus reusable ice bags, ending the mess, but getting the both of ice recovery and compression recovery for athletes. The concept, supported by science and common sense, is that both compression apparel and ice therapy are fine ways to speed recovery workouts and the delayed onset muscle soreness that comes with power and strength workouts. This type of recovery system makes sense for nearly all sports.
Where does this product make sense? Well, compression and ice therapy work in all sports where your muscles can get banged up, from road racing to track & field to rugby and all in between.
I was also thinking, with TRE 2016 upon us, that this product makes sense in running stores and team catalogs. The Recoverite product can be sold to athletes and their families and coaches and trainers.
The company is the work of Abel Podger and Andy Stubbs. Both Abdel and Andy will be at TRE this coming week. I have attached the media brochure from RecoveriteUS Brochure.pdf, plus their website: www.recoverite.com.au
I think that is a great idea. If you want to meet Abdel and Andy at the TRE2016, you can reach out to Andy at andy.stubbs@recoverite.com.au
