by Larry EderSo, the story goes like this. adidas wanted to do something different. How does one use the natural excitement of track & field and bring it to the people? Spencer Nel, adidas global sports marketing and Mark Wetmore, CEO at Global Athletics had a conversation about this conundrum. Out of that conversation, and many more, and much hard work, came the adidas BOOST Boston Games.
The first night of the adidas BOOST Boston was fantastic. A nice crowd at Dilboy Stadium, saw one of the fastest 400 meters in the world, a high school girl run the fastest women’s 1500m of the night, and the only sub 13 minute 5000m run outside of Eugene, Oregon in North America, among others.
Here is Mark Wetmore, at the Thursday, June 16 presser, telling the media about how the adidas BOOST Games would go! His prescient commentary reveals much planning, hard work, a supportive sponsor and a great event team at Global Athletics!
