by Larry EderIt all began with a phone call from Mark Mastalir.
Mark has built a career, first in sports marketing and now in marketing in the sports business. As the VP of Marketing & Partnerships at LUMO BodyTech, Mark Mastalir introduced us to Dr. Charles Wang, co-founder and COO of LUMO, a company focused in the health and fitness arena. Their new product, which many of you have seen on Facebook and twitter, features a device that helps you understand the strenghts and weaknesses in your running form. Then, you are directed to their very nice and informative website, where LUMO shows you how to improve your form, and your efficiency. The product will be built into a sports tight and a sports short, as well as sold separately.
In this first in a series of interview clips, Dr. Charles Wang tells RBR about the beginnings of LUMO Bodytech.
