If you are serious about marketing a product in running, then you should find a great ambassador. Meb Keflezighi, the 2004 Olympic silver medalist, 2010 NYC Marathon Champ and 2014 Boston Marathon Champ, is one of the most admired elite athletes in our sport.
EPSON hired Meb to use the RUNSENSE fitness monitors and talk about his experiences with the new product line.
The Shoe Addicts caught up with Meb at the TRE15 in December. Meb told the Shoe Addicts about how he is using the RUNSENSE monitors to help keep track of his training.
Here is the video on that interview.
Author
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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