by Larry Eder
Sifan Hassan, Euro XC, photo by PhotoRun.net
I Run Clean on the bibs
LAUSANNE (SUI): European Athletics has announced that runners taking part in the European Cross Country in Hyères can carry an “I Run Clean” message on their bibs to show commitment to anti-doping. Athletes will have the choice between the ‘I Run Clean’ bib and a neutral one. European Athletics hopes athletes and fans will share and promote this message of anti-doping on social media via the hashtag #irunclean. European Athletics President Svein Arne Hansen will inform all teams of the initiative at the event’s Technical Meeting on Saturday. “We want our participating athletes to reassure those watching at the course and at home that they are competing without resorting to doping. We also want our athletes to encourage aspiring athletes to adopt a clean approach to sports through wearing these bibs and by positing their commitment to a doping-free career through our #irunclean social media campaign,” said Hansen.
Editor’s note: We love this idea! The European Athletics Association is clearly making a strong statement. I like Arne Hansen, who has made it quite clear that he wants to innovate and build the EAA. Nice job!
