During The Shoe Addicts visit to the Bank of America Chicago Marathon, they visited the Under Armour store in Chicago on Michigan Drive.
This video tour is part of the RunBlogRun LIFESTYLE programming, provided by our digital partners, The Shoe Addicts. The Under Armour store is an example of branding and selling the Under Armour experience, one of the most popular sports brands in the world.
For more information on Under Armour, please go to www.underarmour.com.
Author
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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