The quandary for publishers is how, when one is multi platform, does one reveal winners of various awards and contests? Some readers get upset when they see the awards online before their print issue arrives, and some, well, just do not care. As a publisher, I try to keep all happy. Truth is, that gets more difficult by the day.
April 26, 2015 Contact: Larry Eder, fortiusmedia@gmail.com
Fortius Media Group, LLC, Reveals Top Honors in 2015 Spring Shoe Review
SAN JOSE – After hundreds of miles run by testers, the Fortius Media Group, LLC, reveals the top running shoes in the 2015 Running Network Spring Shoe Review.
“The 2015 Spring Shoe review and 2015 Spike review are two of our most popular and powerful reviews. The goal is to find the right shoe for your needs, and with the high quality of products available across North America, there are some great options,” noted Larry Eder, the publishing director of the Fortius Media Group, LLC. “Cregg Weinmann and his 300 plus wear testers have one goal, to help you find a great running shoe. Remember that their suggestions should be the starting point for your shoe search. Make sure your shoe search ends at a local run specialty store.”
This spring the Fortius Media Group, LLC, put the best running shoes available to the test. During the testing process, shoes are carefully matched to the foot shape, motion and footstrike of hundreds of wear testers. Each tester runs 100 miles in the shoes and evaluates them throughout the process on seven key performance characteristics. Evaluation data is entered into a software system developed by Cregg Weinmann, the Fortius Media Group’s footwear reviewer, to decide a winner in each category.
Earning top honors for spring 2015 are the Saucony Zealot ISO for best new shoe, Brooks Ravenna 6 for best motion stabilizing shoe, ASICS GT-2000 3 for best renovation, adidas Supernova Glide Boost 7 for best neutral shoe and New Balance Fresh Foam Zante for best performance shoe.
Earning top honors in the Spring 2015 Track & Field Shoe Review are the Brooks PR LD 3 for best value track and field shoe and the New Balance LD 5000 v2 for best shoe track and field.
“There are hundreds of shoes released each year, whether they are brand new to the scene or thoughtfully produced updates. With this kind of volume it is very difficult for the serious runner to keep track of changes to shoes that could work for them and the recreational runner that is still sorting out what a proper running shoe is has a completely daunting task. We try to pare this volume down to manageable bites,” said Weinmann.
Established in 2010, Fortius Media Group, LLC, is a media company focused on developing creative approaches to building interest in the sport of global athletics. In August 2013, Fortius Media Group, LLC, purchased the assets of the Running Network LLC.
The Fortius Media Group, LLC, represents all of the partners from RunningNetwork.com and the Running Network, as well as new partners. Currently, there are 25 magazines, in print and digital form and 44 websites (30 in North America, 13 in Europe and Africa). All sites are located at RunningNetwork.com and all footwear reviews can be found at runningproductreviews.com.
The complete partner list is as follows: American Track & Field, Athletes Only, Athletics (Canada), Athletics-Africa.com, AustinFit, California Track & Running News, Club Business International, Club Running (RRCA), Coaching Athletics, Colorado Runner, ePodismo, ePodismo U.S.A., Get Active!, Greater Long Island Running Club’s Footnotes, Halfmarathon.net, Hawaii Sport magazine, IMG College (NCAA Cross Country & Track Championship programs), Jumping-the-Gun.com, LatinosCorriendo.com, marathonguide.com, Michigan Runner, Missouri Runner & Triathlete, Racing South, RacePacket D.C., RunDenmark, Running Journal, RunMinnesota, RUNOHIO, Slowtwitch.com, Soul Focus Sports, The Represent Running Series, The Shoe Addicts, Track & Field News, USATF’s Fast Forward, USATF/New England’s Exchange Zone, Techniques, TFRRS.com, The Winged Foot (NYAC), The Winged M (MAC), USTFCCCA.org, womentalksports.com, Worldwiderunning.com, and Youth Runner.
To learn more about Fortius Media Group, LLC, contact Larry Eder at fortiusmedia@gmail.com.
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Author
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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