adidas Supernova Glide Boost 7
The adidas Supernova has been one of the most enduring product lines for adidas over the past two decades. The Boost technology is perhaps the best technology to come out of adidas since the Dellinger Web in the 1970s.
The combination of the Boost and the adidas Supernova Glide will be warmly received, as it has been in the six previous evolutions of the product.
The art form, in footwear development, is when you can keep the current users and entice new users to a product line. So many brands just redo the shoes, alienating the current users and confusing the new users.
adidas is understanding, with its brand evolution, that Boost is a technology that will be here for some time in the future. The fusion of Boost and other product lines should provide for some interesting product extensions.
Today adidas unveils the new adidas Supernova Glide Boost 7. The biggest update is in the women’s silhouette, created specifically for female runners. The redesigned upper is sleek, slimming and stylish while maintaining the legacy and performance integrity of Supernova footwear. The adaptive Techift provides a smoother silhouette that’s more flattering to the female foot.
“We’ve tailored the Supernova Glide Boost to meet women’s physical and aesthetic needs without compromising any of Supernova’s trusted technology,” said Adrian Leek, General Manager of adidas Running. “This new approach to Supernova design allows us to fully celebrate the beauty of women’s running with style-driven performance.”
The men’s Supernova Glide Boost is designed for technical perfection with subtle updates including a more lightweight midfoot and forefoot overlay to provide a more secure fit.
Supernova Glide Boost 7 is available for purchase now at adidas.com for $130.
Join the conversation on Twitter at #boost and @adidasUS and check outfacebook.com/adidasrunning.
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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by Larry Eder
