by Larry Eder
October 27, 2014 Contact: Larry Eder, fortiusmedia@gmail.com
Hoka One One Huaka Named Best New Shoe in Running Network, LLC 2014 Fall Shoe Review
SAN JOSE, CA – Best New Shoe honors in the Fortius Media Group, LLC 2014 Fall Shoe Review went to the Hoka One One Huaka.
“The Running Network shoe reviews have, since 1998, provided the consumer with a great series of options for finding the shoe that best fits their needs. From the tiniest of brands to the global leaders, Cregg Weinmann works hard to find you a shoe that makes sense for your feet,” noted Larry Eder, publishing director of Fortius Media Group, LLC.
Starting with the best running shoes available to consumers, shoes are carefully matched to each wear tester’s footstrike, motion, and foot shape. After reporting their initial impressions, testers evaluate the shoes on seven key performance characteristics during the 100-mile testing process. All tester data is entered into a software system developed by Cregg Weinmann, Fortius Media Group’s footwear reviewer, producing a winner in each category.
“For the Fall Review, testers piled on hundreds of marathon training miles to put the shoes through their paces. This rigorous testing provides the critical feedback that validates the strengths of shoes from the various brands. The small differences between shoes are carefully compared within a matrix of features, price, and performance to determine the category winners,” said Weinmann. “Runners need to recognize that the general categorization of the shoes is only a starting point for them, and their needs should be their top consideration. The parity between brands has never been as close as it is now, meaning it’s more important than ever to find the shoes that fit and function best for you.”
“The Hoka One One Huaka is at home on- and off-road. They’re the most flexible Hoka shoes, while retaining all the other Hoka staples: rocker sole, tall stack height, low-drop geometry. The closed mesh upper has welded overlays, is secured with a Race-Lace system (a slide/lock cord), and the cool sublimated graphic really sets it apart. The midsole is RMAT, an elastic and durable material that doubles as a midsole for rebound, but is still tough enough to grip as an outersole. The 4mm heel-to-toe drop and midsole shaping provide a comfortable and efficient ride. Though the outersole is mostly exposed RMAT, it does have rubber in the high-wear spots. The cushioning, nimble feel, and imaginative design earned the Hoka One One Huaka top honors as the Best New Shoe” (to quote Cregg Weinmann from the RN Fall 2014 Shoe Review).
“What can I say? Fit great, cushioned, speedy. It was not what I was expecting or what I would have tried. Count me a convert,” said one wear tester, describing the Hoka One One Huaka.
Established in 2010, Fortius Media Group, LLC is a media company focused on developing creative approaches to building interest in the sport of global athletics. The Running Network LLC was established in 1986, and has published their Fall & Spring Shoe Reviews since 1998, edited and tested by Cregg Weinmann. The Fall Shoe Review was distributed on a multi platform basis, September 1-November 1, 2014.
Fortius Media Group LLC represents the partners from RunningNetwork.com, as well as new partners on various platforms. The Running Network LLC is solely owned by Fortius Media Group, LLC.
The complete partner list of the Fortius Media Group is as follows: American Track & Field, Athletes Only, Athletics (Canada), Athletics-Africa.com, AustinFit, California Track & Running News, Club Business International, Club Running (RRCA), Coaching Athletics, Colorado Runner, Get Active!, Greater Long Island Running Club’s Footnotes, Healthclubs.com, Hawaii Sports magazine, JumpingtheGun.ie, Latinos Corriendo.com, Marathonguide.com, Michigan Runner, Missouri Runner & Triathlete, Running Journal, Racing South, RunBlogRun.com, RunDenmark, RunMinnesota, RUNOHIO, Runningnetworktv, Runningproductreviews.com, The Shoe Addicts (digital videos), Track & Field News, USATF/New England’s Exchange Zone, Techniques, TFRRS.com, The Winged Foot (NYAC), The Winged M (MAC), USTFCCCA.org, Womentalksports.com, and Youth Runner.
To learn more about Fortius Media Group, LLC, contact Larry Eder at fortiusmedia@gmail.com, or 608.239.3785
