IAAF Kid's Athletics/ NestlÃ© Heathly Kids to star on Broadway, from IAAF.org

NestlÃ© Kids Athletics Day, photo courtesy of IAAF (Jiro)

The International Association of Athletics Federations (IAAF) is delighted to announce that IAAF Kids’ Athletics / NestlÃ© Healthy Kids, the flagship development project of its School / Youth programme, will be demonstrated in the heart of New York City on Wednesday 11 June.

IAAF / NestlÃ© Kids’ Athletics, which is one of the biggest grassroots development programmes in the world of sports, will be introduced to citizens of ‘The Big Apple’ in Herald Square on Broadway.

The demonstration is one of the lead-in promotions to the adidas Grand Prix, the sixth leg of the 2014 IAAF Diamond League which takes place on Saturday 14 June in Icahn Stadium, Randall’s Island, New York.

Herald Square, which is located between 34th and 35th streets, one block from the Empire State Building, will be the setting for an afternoon of track and field street action. Proceedings will begin at 12.30 local time with awomen’s pole vault competition featuring USA’s Olympic champion Jenn Suhr.

Approximately two hours later six teams of New York school children aged 9-10 years old will take part in IAAF / NestlÃ© Kids’ Athletics, a series of fun activities which covers the core skills of athletics, ‘run, jump, throw’.

The event will be supported by some of the world’s top athletics stars ‘past and present’ with six of them acting as captains for the teams. The athletes (in alphabetical order) who will be onsite to cheer on the kids will be global champions and medallists Yohan Blake, Maurice Greene, Sally Pearson, Ekaterini Stefanidi, Jenn Suhr and Warren Weir.

NestlÃ©, which is the world’s leading nutrition, health and wellness company with 339,000 employees worldwide, became the main sponsor of Kids’ Athletics in January 2012 agreeing a five-year sponsorship with the IAAF.

The IAAF’s objectives for Kids’ Athletics, which has so far been activated in more than 130 of the IAAF’s 212 national Member Federations worldwide, are to make athletics the number one participation sport in schools, promoting a balanced and healthy lifestyle, and attracting the potential sports stars of tomorrow.

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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