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Relay this, out-of-the-box thinkers
NASSAU, Bahamas — The first race has not even been run. Action gets underway Saturday at jam-packed Thomas A. Robinson Stadium.
But, already, barring a security breach or unforeseen disaster, this inaugural edition of the IAAF World Relays can already be proclaimed a fantastic success.
Track and field needs innovation, creativity and out-of-the-box thinking. These relays are that, and more.
As Wallace Spearmon, the U.S. 200-meter specialist, said at a news conference here Friday, “As an athlete, I just want to say thank you because this is the first time this has been done,” adding a moment later, “The sky is the limit for this event.”
The IAAF can often, and fairly, be accused of being cautious in its nod to tradition.
But let’s give credit where it is due.
It is light years ahead of almost every other international sports federation in the Olympic movement in its understanding and its use of the digital space to promote its sport. The IAAF website is way better — broader, deeper, loaded with stats, more accessible — than anyone else’s. The IAAF’s phone app is superb. There’s now a Diamond League phone app that gives results — provided by Omega Timing — in real-time. p>
Editor’s note: So, we have come to the point that, I believe, Marshal McLuhan, the man who foresaw our modern world of confused communications and digital culture (read The Gutenberg Galaxy), would have apoplexy.
Author
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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