ASICS America Group sees Double Digit Growth in the Fiscal Year of 2013

The level of competitiveness in performance running continues to astound. ASICS America reports fine results on 2013.

ASICS AMERICA GROUP SEES DOUBLE DIGIT GROWTH

IN THE FISCAL YEAR OF 2013

ASICS America Group, which includes the United States, Brazil, Canada and Mexico, is pleased to announce another growth year of revenues for the financial results in the fiscal year of 2013, 12 months from January 1, 2013 to December 31, 2013. Net Sales increased by 15.9 percent, compared to the same period in 2012, while operating profit and net income before taxes rose 35.4 percent and 41.7 percent, respectively. ASICS America net sales increase was higher coming in at 14.4 percent, compared to the same period in 2012, while operating income and net income before taxes had significant increases of 34.9 percent and 34.5 percent.

The award winning GEL-NimbusÂ® 15 and GEL-CumulusÂ® 15 footwear lead the growth for the performance running category experiencing high double digit increase of 15.4 percent, compared to 2012. Additional growth in fast rising categories such as tennis and Onitsuka Tiger played compelling parts in ASICS America Group financial progress in Q4 2013. ASICS America Group achieved double digit growth in 2013 and is on pace to show another strong growth in 2014.

“I am thrilled to report another year of significant profit for ASICS America,” says ASICS America Group President and CEO Kevin Wulff. “We continue to provide award winning technologically innovative products to help athletes of all levels Better Their Best.”

ASICS America’s marketing campaign in the third quarter focused on the GEL technology and how it revolutionized performance running footwear. To learn more about ASICS America initiatives, please visit: http://www.asicsamerica.com.

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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