The power of the word. Old South Church let the word out, by various means that it would be cool to give athletes, in their annual blessing of the athlete, on Sunday at the Old South Church, about ten meters from the Boston finish line.
I spoke with the Church historian about it, as I have seen thousands of athletes wearing the yellow and blue iconic colors of Boston around the necks of athletes. Five thousand have been given out of the seven thousand so far. A wonderful, thoughtful touch.