We want to congratulate the European Athletic Association on keeping their largest sponsor, SPAR, the world’s largest association of independent food retailers. This is good for the sport, and a good branding move for the SPAR group! I do like the logo, I have to admit!
SPAR TO CONTINUE WITH EA
LAUSANNE (SUI): European Athletics and SPAR International announced that they have extended their existing four-year contract by one year until the end of 2016. SPAR International, the world’s largest organisation of independent food retailers, has been the principal sponsor of European Athletics since 1996. The addendum to the current contract incorporates the following European Athletics events, Amsterdam 2016 European Athletics Championships and SPAR European Cross Country Championships 2016.
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Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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