ASICS America has been the sponsor of the ING New York City Marathon now since the 1990s. This year, in celebration of the GEL-Kayano’s 20th year, ASICS did a special make for the beloved shoe for their sponsorship of the ING New York City Marathon.
If you want to see how a shoe company should produce apparel for a major event, you should go to New York or Boston. But, ASICS America’s special store in the NYCM Expo is all encompassing-it is the largest part of the expo, and it is constantly full of runners, their families, especially the European runners, as the Euro gives them a fantastic rate on the products.
Great apparel that is earned in races such as Boston and New York is worn all over the world. ASICS has done a great job with their footwear and apparel and the special color makes of the GEL-Kayano 20 will be well received in the Big Apple.
ASICS‘ legendary Kayano celebrates 20 years in NYC!
To give New Yorkers an extra spring to their step, ASICS has given the its bestselling long distance shoe, the GEL-Kayano 20 the Big Apple Treatment as part of the ASICS NYC Marathon Collection. Released in limited edition, this 20th Anniversary Gel-Kayano features a unique colorway as well as marathon branding throughout the shoe to commemorate the 2013 ING New York City Marathon. Details below:
The legendary GEL-Kayano® series celebrates its 20th anniversary in style with top-of-the-line updates to both upper and midsole. The party gets started with new FluidFit™ upper and FluidRide™ midsole, creating an unsurpassed fit and ride that keeps the GEL-Kayano® 20 ahead of its time.
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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by Larry Eder
