SKINS Compression Clothing appoints Danielle Said as New Marketing Manager for North America, release, note by Larry Eder

 

Portland, Ore. (March 26, 2013) – SKINS Compression, the world’s leader 

in gradient compression sportswear, today announced the addition of Danielle Said 

as Senior Marketing Manager of Digital, Communications and E-Commerce for North America. Said joins the brand’s rapidly growing sales and marketing team to help guide the company’s continued long-term growth strategies across multiple sporting disciplines and channels within North America. 

In her new role, Said will lead national marketing efforts with a focus on digital and social media marketing, as well as E-Commerce and consumer-facing experiences that align with the SKINS brand ethos. A significant part of her position will be educating the general public to enhance overall consumer awareness regarding the benefits of the unique and innovative SKINS Gradient Compression technology.

Said brings a wealth of noteworthy knowledge and experience in the sports apparel industry with her, having worked in international sales and marketing for global sportswear brand, 2XU, at its headquarters in Melbourne, Australia. During her time at 2XU, she developed a keen eye for women’s and men’s fitness needs by travelling the world to identify key consumer needs, trends and color palettes that were integrated into a cohesive collection. Most recently, Said served as Marketing Director for San Diego-based onWAX Media, the leading distributor of action and outdoor sports films to retailers based across the globe.

 

“Dani has an impressive business portfolio in the outdoor, sports and apparel 

industries, and she is a perfect fit to lead the North America SKINS marketing 

team,” said Johnny West, General Manager of SKINS North America. “Her significant 

digital experience and strategic marketing acumen, coupled with a robust understanding 

of gradient compression active wear – the core of our business – will prove invaluable 

as the SKINS brand continues its expansion efforts throughout North America.Ӊ۬

“After being part of the sports industry for quite some time now, I have witnessed 

first-hand the worldwide expansion of the SKINS brand, and am honoured to be a part 

of this forward-thinking, innovative team,” said Danielle Said. “SKINS has made a 

lasting imprint within the realm of sports and apparel, and I am looking forward to 

growing its footprint even further.”


Born and raised in Melbourne, Australia, Said launched her career on the heels of 

earning her Bachelor’s degree in marketing and international business from Swinburne 

University of Technology. Said re-located to the United States in October of 2011 

and now considers California home. Her passion for the sports apparel industry stems 

from her devotion to living a fit lifestyle. As a seasoned runner and fitness fanatic, 

Said has participated in numerous marathon and triathlon events and was a member of a 

local running club in Australia.


With a relentless commitment to engineering top-of-the-line, cutting-edge compression 

that works, SKINS sets the benchmark in dynamic gradient compression. The brand’s 

winning formula is founded in on-going testing, science and consultation with 

professional athletes to design a product for peak performance. The technology-driven 

compression garments are specifically developed to compress muscle groups to trigger 

acceleration in blood flow, resulting in increased oxygen to working muscles and 

maximized performance. SKINS compression wear is popularly-known to reduce 

exercise-induced muscle damage, a key factor in promoting active recovery. 

Whatever the sport, SKINS allows athletes to train harder, compete longer and 

recover faster.


For more information about SKINS Compression Clothing, visit the brand online 

at www.SKINS.net or on Facebook at http://www.facebook.com/skinsusa. 


SKINS rules the world in gradient compression performance equipment and is 

worn by professional athletes and active consumers worldwide including cyclists, 

runners, and triathletes. SKINS best in class gradient compression is supplied 

to top professional teams across many disciplines of sport. Including professional 

cycling team Lotto Belisol, throughout the NFL, NBA, and NHL with exclusive 

partnership of the St. Louis Blues, San Jose Sharks, Dallas Stars and Anaheim 

Ducks hockey teams, and professional football players Brian Scott, Chase 

Blackburn, Brian Rolle and Peyton Hillis.

 

Originally developed in Australia in 1996, the brand was designed to take 

on a massive challenge: create a sports garment that improved performance and 

aided recovery. SKINS invested heavily in research to make this happen and is 

now Australia’s leading therapeutic compression brand and is gaining similar 

recognition around the world.

 

Bringing this unique line of performance apparel to the United State in 2007, 

SKINS continues to make their number one focus research and development in order 

to improve, rigorously test and expand its range of products. SKINS is the only 

therapeutic compression sportswear brand supported by numerous independent studies 

published in peer reviewed medical journals. SKINS is also the only compression 

garments recommended and endorsed by the Australian Physiotherapy Association. 

For more information, visit the brand online as www.skins.net.