by Larry EderOne of the hottest areas in performance sports is compression bodywear that provides support while training and has recovery properties. PUMA has just launched its own product. ACTV and RCVER Performance Bodywear are the new launches by PUMA.
PUMA LAUNCHES ACTV AND RCVR PERFORMANCE BODYWEAR WITH BUILT-IN TAPING
AND ENHANCED COMPRESSION
HERZOGENAURACH, GERMANY (February
6, 2013) – Today, global sportlifestyle brand PUMA unveiled two new premium
product innovations in training apparel; PUMA ACTV and PUMA RCVR. PUMA ACTV and RCVR take performance wear
to the next level through the first-to-market use of both athletic taping and enhanced compression
within the garments. PUMA ACTV has this week been given the sports industry
quality seal and has been awarded the ISPO Gold Award in the performance
segment Compression Apparel category.
PUMA ACTV
Grounded in the principle of athletic taping in which strips of
fabric are placed directly onto an athlete’s skin in specific patterns intended
to help with muscle support, PUMA’s latest range of training tights, shorts and
tops goes one step further with PUMA tape built directly into the garments.
During workouts, the innovative
garments are designed to work with the body, helping maximize muscle power. PUMA
ACTV fuses the benefits of compression technology with athletic taping in order
to create an easy-to-use performance offering.
With PUMA ACTV, elasticized silicone tape is strategically placed
on the inside of the garments to provide micro-massage in specific areas to the
skin, which may help enable a faster and more effective energy supply to the
muscles.
“While compression apparel has been shown to reduce muscle
vibration and promoting faster recovery, PUMA ACTV’s enhanced compression takes
the notion of compression apparel one step further, offering enhanced
compression coupled with the built-in athletic taping system for maximum benefit.” explains Thorsten Krauss, Global Head of Product Line Management & Merchandising Performance Apparel.
In addition to the technical qualities in the PUMA ACVR range, the
performance wear also includes additional running-specific, practical and
aesthetic features including; reflective logos for visibility, mesh panels for
breathability, zippered side pockets for convenience, and dryCELL for wicking
and comfort. By incorporating PUMA’s advanced dryCELL technology, PUMA ACTV
apparel effectively manages an athlete’s moisture, by using highly functional
materials that draw sweat away from the skin, and help keep the wearer dry and
comfortable.
PUMA RCVR
PUMA has also launched a new Performance Bodywear product–PUMA
RCVR—designed to help
maximize recovery post workout. PUMA
RCVR fuses the recovery benefits of targeted advanced compression with athletic
taping to help work with the body’s natural systems and support the most
fatigued muscles.
PUMA RCVR apparel also includes the added benefit of dryCELL
technology to aid wicking of sweat, adding better comfort following an intense
session.
PUMA Performance Bodywear come in three levels; Light Compression,
Medium
Compression and Advanced Compression. For Spring / Summer 2013, PUMA ACTV can be found in Men’s and
Women’s Running, Men’s and Women’s Performance BodyWear and Bolt Performance
product collections.
PUMA RCVR is also available from Spring / Summer 2013 and can be
found in Women’s Fitness, Women’s Running and Performance Bodywear.
There are five
key products within the PUMA ACTV and PUMA RCVR range:
· The Men’s ACTV Long Tight is designed to help optimize muscle power
and movement and includes reflective logo to improve visibility.
· The Women’s
CR Tech ACTV Long Tight is engineered with the benefits of
compression and built-in athletic taping, and a moisture management system to
stay dry and cool during a high performance workout.
· The Women’s TP RCVR Tight is designed with flexible silicone taping
providing a micro-massage to the skin intended to help muscle recovery post
workout.
· From the Bolt Collection, the Bolt ACTV
2-in-1 Short fuses
together compression and athletic taping and is designed to help maximize
muscle power during a high performance workout.
· The Bolt ACTV LS Tee contains PUMA tape inside the garment
aligned to help with muscle support and body strength.
PUMA ACTV and RCVR are available at running specialty stores
globally, PUMA Retail, select sporting good wholesalers worldwide and online at
www.shop.puma.com.
For more information,
visit www.puma.com/actvrcvr.
PUMA
PUMA is one of the world’s leading Sportlifestyle companies that designs and
develops footwear, apparel and accessories. It is committed to working in ways
that contribute to the world by supporting Creativity, SAFE Sustainability and
Peace, and by staying true to the principles of being Fair, Honest, Positive
and Creative in decisions made and actions taken. PUMA starts in Sport and ends
in Fashion. Its Sport Performance and Lifestyle labels include categories such
as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features
collaborations with renowned designer labels such as Alexander McQueen, Mihara
Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and
Tretorn. The company, which was founded in 1948, distributes its products in
more than 120 countries, employs more than 9,000 people
