One of the most innovative publishing teams in the Running Network can be found at Michigan Runner. Publishers Art & Jennie McCafferty is a big supporter of digital publications and his approach to providing the digital issue a week before print issue is available is bringing in core readers. One can usually find Jennie McCafferty and Art at various events each weekend. Gary Morgan, part of the Gary & Larry show, is an associate editor at Michigan Runner.
Dathan Ritzenhein started his running in Michigan,
Michigan Runner has been at the forefront of digital tv and video, producing Michigan Runner TV and Running Network TV for the past decade. Successful magazine publishers know that digital and social media have enhanced their relationships with their subscribers.
Here is Michigan Runners January/February 2013 issue (found below on link). We hope that you enjoy another example of publishers using the multi platform approach to reach readers 24/7.
Another example of innovation and how publishers embrace new approaches to technology and communication, improving the depth of the relationship between the runner and their local running community.
New Michigan Runner Online
http://issuu.com/michiganrunner/docs/mr0113
Hi all,
We are pleased to present our Jan/Feb issue of the Michigan Runner. This is our second year of introducing our publications online first, with print issues that will follow in the mail and UPS in the next week and a half. This allows for our clients and readers to get their information as soon as it is possible.
Since we started with this strategy, our online readership has exploded. This has been aided by a more sophisticated and user friendly ISSUU software. It does a wonderful job of presenting our publication on computer, iPhone, IPad and screens of other such devices.
In addition, we are presenting our second Video Gallery; this gallery features additional photos of the Headless Horseman, YMCA Santa Run, Original Turkey Trot, Run Like the Dickens, Fantasy 5K as well as the Footlocker Nationals, Latin Music Miami Half Marathon and Chiba, International Ekiden, Chiba, Japan.
Here are back issues from 2012 for your enjoyment!
Cheers,
Art
(To learn about the 22 other Running Network publications, please check out
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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by Larry Eder
