This is a funny, yet strange video. Red Bull has done many things to get their name in the 24 hour media circus, and this time, well, it is pretty funny too and ingenious. All to deliver a can of Red Bull.
We were sent this under the guise of LoLo Jones hurdling for the first time since London. Now, being inquisitive sorts, and also that, like LoLo Jones 360,000 plus twitter followers (58,000 in May), we like to see LoLo Jones hurdle, we embedded the video.
Fun, Rube Goldbergesque, inventive, and, most of all, well done. Red Bull wins the RBR first annual Rube Goldberg award for fun, inventive, goofy approaches to modern issues. This time,
with the help of syynlabs.com, Red Bull figured out how to deliver a can of Red Bull in a quite inventive way.
/r>
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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by Larry Eder
