John Mollanger joins ASICS Corporation, photo courtesy of ASICS Communications
John Mollanger started in his new position today for the ASICS Corporation, in Kobe, Japan. Mr. Mollanger is the Managing Executive Officer and General Manager of the new Global Product Marketing Division as well as Chief Creative Officer for the ASICS Corporation.
Like many companies, ASICS is seeing the need for clear and focused messaging and communications on a global scale. Mr. Mollanger will be the person who oversees global marketing.
We wish him the best and look forward to interviewing him at an upcoming ASICS event.
ASICS CORPORATION STRENGTHENS GLOBAL PRODUCT MARKETING AND DESIGN
ASICS Corporation announces the appointment of John Mollanger as Managing
Executive Officer and General Manager of Global Product Marketing Division.
He will also serve as the company’s Chief Creative Officer.
John Mollanger, 42, will join Asics Corporation on November 16th, 2012, with
the mission to clarify and develop Asics’s global product leadership. His
key objectives will be to accelerate and refine product innovation, design,
development and merchandising to achieve the company’s 2015 brand and
financial targets.
The newly established Global Product Marketing Division is organized by
Design Centers and Product Marketing / Merchandising teams, with
responsibility around both of the group’s brands, Asics and Onitsuka Tiger.
John’s previous experiences include Business Management, Product and
Creative roles at Puma AG in the USA and Germany (2002 – 2008) where he
served as a member of the Group Executive Committee; and Product and
Merchandising roles with Nike Inc. in France and the USA (1993 – 2002).
After leaving Puma in 2008, he founded premium motorsport brand Vitesse, as
well as strategic consulting office Vox Fabrica with missions including
sport, fashion and medical sectors.
Based at the company’s global headquarters in Kobe, Japan. John Mollanger
will report directly to Asics’s Corporation President & CEO, Motoi Oyama.
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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by Larry Eder
