ASICS America Reports Growth of More than 14 percent in First half of 2012, release, note by Larry Eder

ASICS America was the number one performance brand in run specialty for nineteen straight years. Brooks took them off their pedestal, but as with all successful brands, ASICS has come back in fighting form.

ASICS is another example of the competitive nature of the run specialty business and the need for innovation and constant vigilance in this high energy sector of running.

ASICS AMERICA REPORTS GROWTH OF MORE THAN 14 PERCENT IN FIRST HALF OF 2012

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– Set to Achieve One Billion Dollar Sales Goal-

ASICS America Group, which includes United States, Brazil and Canada, is
pleased to announce first half 2012 net income (January to June) was up 17.9
percent over the same half in 2011. Net sales for the period were up 14.1
percent and operating income rose an impressive 53.5 percent. The first half
had double-digit growth in all categories, which includes footwear, apparel
and accessories. ASICS America Corporation expects similar growth in second
half of 2012 and is on track to reach its billion dollars in sales goal by
2015.

“At ASICS we STOP AT NEVER to achieve our goals,” says ASICS America Group
President and CEO Kevin Wulff. “We are continuing to see significant growth
and are on track to reach our goals for 2012 and our 2015 big goal of
becoming a billion dollar company. I attribute this success to the
dedication of our team, innovative products, continued momentum in running
and growth in the tennis and training categories.”

ASICS continues to challenge itself at being a leading brand of choice for
sports enthusiast. Recently, ASICS America expanded product offerings in
the tennis and training categories and is continuing to explore more
opportunities to build and penetrate brand awareness. The combination of
these variables will contribute to the success of reaching the 2015 sales
goal.

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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