Usain’s new billboard in NYC, courtesy of SLAM
Usain wins three gold medals, sets an Olympic record in the 100 meters of 9.63 and then anchors Jamaica to a 36.84 in the 4 x 100m relay! The crowds loved him, and he loved the crowds. Here is how PUMA gets the world out after the Olympics. I am sure you will enjoy it! I just want it in our publications and websites, as it very much rocks!
Premiere League Soccer? Twenty20 Cricket? The sports world is waiting to know Usain Bolt’s next daring move. But the Olympic gold medalists’ first starting position since the games is atop a 30 foot billboard in New York City.
The billboard, on the corner of Broadway and Lafayette Street, is the centerpiece of PUMA’s Win Campaign, celebrating the athlete’s victories in London. The campaign will be featured online on all PUMA properties and in stores around the world.
In true Bolt (and PUMA) style, the powerful new campaign proudly shows an image of the world’s fastest athlete draped in a Jamaican flag with the statement, “And Then Jamaica Conquered England,” just like Bolt captivated the world with his dominance on the race track. Direct link.
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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by Larry Eder
