Spenco Debuts Spring 2012 Footwear Line, release, note by Larry Eder

Heck, Spenco invented the insole business. Now, they have close to thirty competitors, at last count. This year, Spenco introduces after sport product, based on their Total Support last. Looks pretty good!

Nice idea to model shoe on their Total support product line. Runners need good product when they are not running as well as when they are running.

Parker Valby Signs with New Balance (release and assessment)

adidas “will not follow, but leads”

The Human Price of “Reductions in Force”

SBS Siesta 2012 Men’s model, courtesy of Spenco Medical

SPENCO DEBUTS SPRING 2012 FOOTWEAR LINE

Line includes first-ever full shoe option from leading insole manufacturer

WACO, Texas (Feb. 24, 2012) – Spenco Medical Corporation<
http://www.spenco.com/> launched its spring 2012 footwear line. For the first time ever, Spenco unveiled a full shoe, the Total Supportâ„¢ Siesta<http://spenco.com/products/footwear/2012-siesta-footwear>.
The Siesta features the Total Supportâ„¢ footbed contour – a
biomechanically accurate shape that promotes foot alignment, offers
motion control and Full-Contact Comfortâ„¢. The shoe<http://www.spenco.com/products/footwear/2012-siesta-footwear>
is designed using a custom last that provides a relaxed, comfortable
fit in the toe and midfoot with a snug fit around the ankle.

For spring 2012, Spenco also introduced a new toe-post sandal<
http://www.spenco.com/products/footwear> style, the Total Supportâ„¢ Quartet<http://spenco.com/products/footwear/2012-quartet-sandals>, and a wider variety of colors for the increasingly popular Total Supportâ„¢Sandal<http://www.spenco.com/products/footwear>.
The Quartet is designed with a sporty strap that fully secures the foot
in the sandal and offloads pressure from the ball of the foot. The
style offers a more fashion-forward option for consumers who have
historically not been able towear flip-flop type sandals. The 2012 line
includes three additional stylish color options for the PolySorbÂ® Total
Supportâ„¢ sandal styles, Yumi<http://spenco.com/products/footwear/2012-yumi-sandals> and Kholo<http://spenco.com/products/footwear/2012-kholo-sandals>, for both men and women.

“As a leading manufacturer of doctor-recommended insoles, we are focused
on using our 45 years of medical heritage to create innovative products
that not only encourage overall foot health but provide a shape that
feels great as well,” said Jeff Antonioli, Global Sales Director for
Spenco. “Expanding into the footwear industry allows us to blend
orthotic-quality support with functional, fashionable styles consumers
desire.”

The Quartet, Yumi and Kholo retail for $49.99 and the Siesta retails for
$79.99. All styles are available in both men’s and women’s sizes and
can be found online<
http://www.spenco.com/online-retailer.php> and in retail stores<http://spenco.com/dealer-locator.php?pid=139>. For more information, please visit www.spenco.com<http://www.spenco.com/>.
Spenco Medical Corporation
Spenco was founded in 1967 by Dr. Wayman Spence, a renowned footcare
specialist. For more than 45 years, Spenco has focused on innovative
product development and superior service to differentiate itself in the
outdoor, sports, foot care and medical markets. For more information on
Spenco Products, please visit www.spenco.com<http://www.spenco.com/> or call 1-800-877-3626.
###

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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