by Larry EderIKEA commercials, are, well, always entertaining. I should know, I have
may pieces of IKEA furniture around the house, including the only one I
put together, which, somehow has stood together for fifteen years even
though, parts were left over afterwards. I must confess that I am not
one who can put together furniture in a proper way.
IKEA commercials, are, well, brilliant. Take this one. If one starts
with the universal theorem that men, while we perhaps, can mature, we
are essentially, Neandertals, we have a universal starting place.
In this commercial, a care-free male of the species invites a loving
member of the female species into his domicile. The afore-mentioned
female of the species is injured, impaled, or perhaps, finds her demise,
from an errant fork. It is a bit ambiguous, I must confess. Perhaps,
for our gentle readers, we should say, that the female of the species
was, well, thwarted, by a fork left on the sofa, from a previous
foraging attempt the male of the species.
In this commercial, there is no real time for introspection. In fact,
introspection, be damned! There, I have said it!
IKEA just positions,
center of page-” Tidy Up”.
Another universal message is added to the lexicon. The world has been
saved, once again, by a humorous message and the power of a few, well
chosen words. Kate L. Turabian (the Stylebook) will be pleased, not sure
about George Orwell.
