Most brands have sent us creative approaches to branding our sport, and this one is a new approach on an old reliable. The Running Shoe, or expo is a long time approach in our sport. Jack Rabbit, a sports marketing company, is doing a NYC running show the weekend of April 22 in New York City. They have offered free pairs (limited to 25) of new Saucony Hattori’s to the first folks who show up with the coupon. Fascinated to see the response!
Author
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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