My Run Sprints to Movie theaters on March 31, Exclusive One Night event! release, note by Larr

My Run is an inspiring story about more than running. I am encouraging all of our readers to check this movie out, as it should be on a movie screen near you! Billy Bob Thorton is the narrator, and the story is very inspiring. We also ask readers who view the movie send us notes on it!

AWARD-WINNING ‘MY RUN’ SPRINTS TO
MOVIE THEATERS NATIONWIDE FOR
EXCLUSIVE ONE-NIGHT EVENT ON MARCH 31

Premiere Event Includes Q&A with a Real-life Forrest Gump
Broadcast to More than 500 Select Movie Theaters

Centennial, Colo. – February 22, 2011 – Together with Indiewood Pictures and Destiny Pictures, NCM Fathom presents the award-winning and critically-acclaimed documentary MY RUN in more than 500 movie theaters nationwide for an exclusive one-night event on Thursday, March 31 at 7:00 p.m. Narrated by Academy Award® winner Billy Bob Thornton, MY RUN is the inspirational story of Terry Hitchcock, the 57-year-old widower and father who ran from his home in St. Paul, Minn. to the opening ceremony of the summer Olympics in Atlanta, Ga.

This powerful and uplifting event takes audiences along with Hitchcock as he runs 75 consecutive marathons in 75 consecutive days. Together with his son and support team member, Hitchcock will discuss their journey and share a deeper look into the struggles of the 2,000-mile endurance test in a pre-recorded Q&A following the documentary. Audiences will learn about the emotional and physical toll on Hitchcock after the run – which has never been discussed until this exclusive event.

Tickets to MY RUN Premiere Event are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, visit the web site (theaters and participants may be subject to change). A portion of proceeds will benefit the LIVESTRONG Foundation.

Presented in association with ACTIVE.com, LIVESTRONG and Life Time Fitness (NYSE: LTM), MY RUN is a tale of two marathons: one began when Hitchcock’s wife died of breast cancer; the other when he set out on a journey to bring awareness and a voice to the struggles faced by single parent families and their children. Hitchcock ran in spite of freezing rain, unbearable heat, chest pains and bone fractures. He didn’t stop until he crossed the finish line in Atlanta.

“I firmly believe human beings can accomplish anything they put their minds to,” said Hitchcock. “All they need to get started is someone to show them it’s possible.”
MY RUN, directed and produced by Tim VandeSteeg and produced by Mark Castaldo, will be shown in 514 select movie theaters through NCM’s exclusive Digital Broadcast Network.
“MY RUN is more than a documentary about Terry Hitchcock running multiple marathons – it’s a documentary about the daily marathons we all run in life,” said Dan Diamond, vice president of NCM Fathom.

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater network covers 170 Designated Market Areas® (49 of the top 50) and includes approximately 17,300 screens (15,700 digital). During 2009, over 690 million patrons attended movies shown in theaters currently included in NCM’s network (excluding Consolidated Theatres, Rave Cinemas and R/C Theatres). The NCM Fathom Events broadcast network is comprised of over 550 locations in 156 Designated Market Areas® (49 of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing over 40 entertainment-related web sites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.2% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.fathomevents.com.

# # #
MEDIA CONTACTS:

Michelle Portillo Christine Redlin
NCM Fathom MY RUN
(303) 792-8651 (310) 859-7317
michelle.portillo@ncm.com ctrcreations@prodigy.net