by Larry EderIf one wants to consider how huge of a star Usain Bolt is on the world
stage, one just need take a look at this video. Hublot, one of the most
prestigious brands of ultra luxury timing devices, has signed Bolt as
a spokesperson.
Hublot sponsored a charity race, and offered to pay $10,000 for every
young person who beat Usain. All ten beat Usain. The video shows
Usain obviously enjoying the event, and again, giving his sport, his
country and his sponsors his due.
Bolt has transcended our sport. He is a global superstar, and he is
giving our sport of track & field an opportunity to improve the fan base
as well as the perception of our sport. If we do not capitalize on this,
we have only ourselves to blame.
Also, nice job by Hublot press relations in distributing the videos, scripts,
etc. I found this on a note on twitter.com this morning!
Story Summary: Usain Bolt runs 100 metres for charity, Hublot Factory, Nyon, Switzerland, 6th July 2010
To
mark his big return after a 1 month injury period, Usain Bolt took part
in a charity event organised by the Swiss watchmaking brand Hublot, the
official time keeper of the 2010 FIFA World Cup. He was on the starting
line, pitting himself against 10 child athletes. Hublot will donated
10,000 US dollars for each child who reaches the finish line before
“Lightning Bolt”, which will be paid to the Foundation bearing his
name. All 10 children crossed the line before the fastest man in the
world and Hublot donated a total of 100,000 US dollars.
mark his big return after a 1 month injury period, Usain Bolt took part
in a charity event organised by the Swiss watchmaking brand Hublot, the
official time keeper of the 2010 FIFA World Cup. He was on the starting
line, pitting himself against 10 child athletes. Hublot will donated
10,000 US dollars for each child who reaches the finish line before
“Lightning Bolt”, which will be paid to the Foundation bearing his
name. All 10 children crossed the line before the fastest man in the
world and Hublot donated a total of 100,000 US dollars.
Usain Bolt commented: ” A
lot of my sponsors like Hublot want to give back to Jamaica and I’m
willing to work with them to try to make Jamaica a better place for the
kids and for everybody who lives there.”
lot of my sponsors like Hublot want to give back to Jamaica and I’m
willing to work with them to try to make Jamaica a better place for the
kids and for everybody who lives there.”
In
May 2010 Usain Bolt pulled out of all athletic competitions due to an
inflammation of his tendon. Two days before he competes in a major
athletic event in Lausanne, Switzerland on the 8th July
2010, the Jamaican sprinter’s fans saw him up close and personal
running 100 metres to raise funds for the Usain Bolt Foundation. The
foundation was set up by the runner to support a number of projects in
Jamaica focussing on education, health and development and will
contribute in particular to actions carried out by “United Way of
Jamaica”.
May 2010 Usain Bolt pulled out of all athletic competitions due to an
inflammation of his tendon. Two days before he competes in a major
athletic event in Lausanne, Switzerland on the 8th July
2010, the Jamaican sprinter’s fans saw him up close and personal
running 100 metres to raise funds for the Usain Bolt Foundation. The
foundation was set up by the runner to support a number of projects in
Jamaica focussing on education, health and development and will
contribute in particular to actions carried out by “United Way of
Jamaica”.
The
race took place in a unique location set up for the occasion, in front
of the Hublot factory in Nyon, Switzerland. The starting pistol
went off at 1100 CEST (0900 GMT), and Usain Bolt launched himself
forward to catch up with and encourage the ten young athletes selected
to take part in this exceptional sprint.
race took place in a unique location set up for the occasion, in front
of the Hublot factory in Nyon, Switzerland. The starting pistol
went off at 1100 CEST (0900 GMT), and Usain Bolt launched himself
forward to catch up with and encourage the ten young athletes selected
to take part in this exceptional sprint.
LIVE WEBCAST OF THE EVENT
The event will be available via a live stream from 1100 CEST (0900 GMT) on 6th July 2010 on the following sites:
Or you can watch the live webcast via your iPhone or iPad from here:
FOOTAGE AVAILABLE
Broadcast quality footage will be available from 1400 CEST (1200 BST) from the following site:
The footage is free of charge and without any copyright restrictions.
FOR MORE INFORMATION
Please contact Selina Vanier at World Television on:
M: +41 78 867 6207 Selina.vanier@world-television.com
About Hublot:
Hublot is a Swiss watch brand which was created in
1980. The name of the brand and the design of the watches evoke the
world of yachting and more generally that of sport. It was the first
watch to audaciously combine a rubber strap with a gold case, and
quickly became the favorite of the royal families of Europe. When
Jean-Claude Biver took up his position as CEO of the brand in 2004, a
new collection named “Big Bang” was created and sales literally
exploded as a result. Based on a distinctive design, full of character,
the models combine a variety of materials (tantalum, magnesium, carbon,
zirconium, ceramic, rubber, diamonds, platinum, red gold, etc) and are
acknowledged as being technologically innovative while respecting the
tradition of watchmaking. Hence the slogan “The Art of Fusion”. The
brand, whose turnover has increased ten-fold in four years, became
integrated in 2008 into the LVMH group – a world leader in luxury
goods.
1980. The name of the brand and the design of the watches evoke the
world of yachting and more generally that of sport. It was the first
watch to audaciously combine a rubber strap with a gold case, and
quickly became the favorite of the royal families of Europe. When
Jean-Claude Biver took up his position as CEO of the brand in 2004, a
new collection named “Big Bang” was created and sales literally
exploded as a result. Based on a distinctive design, full of character,
the models combine a variety of materials (tantalum, magnesium, carbon,
zirconium, ceramic, rubber, diamonds, platinum, red gold, etc) and are
acknowledged as being technologically innovative while respecting the
tradition of watchmaking. Hence the slogan “The Art of Fusion”. The
brand, whose turnover has increased ten-fold in four years, became
integrated in 2008 into the LVMH group – a world leader in luxury
goods.
Hublot won the Euro
2008 bet and became the first luxury brand to enter into football and
the sponsoring of Manchester United and successful National teams such
as Spain (2008 European champions) and Mexican Federation of football
or Diego Maradona … in 2010 it became Official timekeeper of the FIFA
for World Cup 2010 and 2014. this tie-up with these Clubs was a logical
move forward and a logical step forward in the strategy of the brand.
It is also involved in F1 being the Official watch of the Formula 1,
and has prestigious ambassadors as skier Bode Miller, polo player
Facundo Pieres, F1 driver Bruno Senna …
2008 bet and became the first luxury brand to enter into football and
the sponsoring of Manchester United and successful National teams such
as Spain (2008 European champions) and Mexican Federation of football
or Diego Maradona … in 2010 it became Official timekeeper of the FIFA
for World Cup 2010 and 2014. this tie-up with these Clubs was a logical
move forward and a logical step forward in the strategy of the brand.
It is also involved in F1 being the Official watch of the Formula 1,
and has prestigious ambassadors as skier Bode Miller, polo player
Facundo Pieres, F1 driver Bruno Senna …
For more information please go to: www.hublot.com
About Usain Bolt:
Born 21 August 1986, Usain Bolt is
a Jamaican sprinter and a three-time Olympic gold medalist. He holds
the world record for the 100 metres, the 200 metres and, along with his
teammates, the 4×100 metres relay. He also holds the Olympic record for
all three of these races. At the 2008 Summer Olympics, Bolt became the
first man to win three sprinting events at a single Olympics since Carl
Lewis in 1984, and the first man to set world records in all three at a
single Olympics. In 2009 he became the first man to hold the 100 and
200 m world and Olympic titles at the same time.
a Jamaican sprinter and a three-time Olympic gold medalist. He holds
the world record for the 100 metres, the 200 metres and, along with his
teammates, the 4×100 metres relay. He also holds the Olympic record for
all three of these races. At the 2008 Summer Olympics, Bolt became the
first man to win three sprinting events at a single Olympics since Carl
Lewis in 1984, and the first man to set world records in all three at a
single Olympics. In 2009 he became the first man to hold the 100 and
200 m world and Olympic titles at the same time.
Bolt distinguished himself with a
200 m gold medal at the 2002 World Junior Championships, making him the
competition’s youngest-ever gold medalist. In 2004, at the CARIFTA
Games, he became the first junior sprinter to run the 200 m in under
20 seconds with a time of 19.93 s, breaking Roy Martin’s world junior
record by two-tenths of a second. He turned professional in 2004,
missing most of his first two seasons due to injuries, but he competed
at the 2004 Summer Olympics. In 2007, he beat Don Quarrie’s 200 m
Jamaican national record with a run of 19.75 s. In May 2008, Bolt set
his first 100 m world record
with a time of 9.72 s. He set world records in both 100 m and 200 m
events at the 2008 Beijing Summer Olympics: 100 m record time of 9.69 s
broke his own previous record of 9.72 s; with a record time of 19.30 s
he broke previous record of 19.32 s by Michael Johnson at the 1996
Summer Olympics in Atlanta. In August 2009, a year after the Beijing
Olympics, he lowered his own 100 m and 200 m world records to 9.58 s
and 19.19 s respectively at the 2009 World Championships. His record
breaking margin in 100 m is the highest since the start of digital time
measurements.
200 m gold medal at the 2002 World Junior Championships, making him the
competition’s youngest-ever gold medalist. In 2004, at the CARIFTA
Games, he became the first junior sprinter to run the 200 m in under
20 seconds with a time of 19.93 s, breaking Roy Martin’s world junior
record by two-tenths of a second. He turned professional in 2004,
missing most of his first two seasons due to injuries, but he competed
at the 2004 Summer Olympics. In 2007, he beat Don Quarrie’s 200 m
Jamaican national record with a run of 19.75 s. In May 2008, Bolt set
his first 100 m world record
with a time of 9.72 s. He set world records in both 100 m and 200 m
events at the 2008 Beijing Summer Olympics: 100 m record time of 9.69 s
broke his own previous record of 9.72 s; with a record time of 19.30 s
he broke previous record of 19.32 s by Michael Johnson at the 1996
Summer Olympics in Atlanta. In August 2009, a year after the Beijing
Olympics, he lowered his own 100 m and 200 m world records to 9.58 s
and 19.19 s respectively at the 2009 World Championships. His record
breaking margin in 100 m is the highest since the start of digital time
measurements.
His achievements in sprinting have earned him the media nickname “Lightning Bolt“.
