Here is a video featuring some PUMA runners and the PUMA 2010 Spring running collection. It is another example of taking the media directly to the consumer…PUMA calls this sportslifestyle….
Here is what they said about the video on PUMA Running site:
The Yeti had a minor outburst during the chase scene,something about the unfairness of his paws. Delilah DiCrescenzo, Tim Bayley, and a cast of runners show off the 2010 PUMA Running Collection, including the all-new Complete Ventis. (Don’t miss the cameo by Usain Bolt at the end!)
For more information, head to pumarunning.com
For more on our sport, please click on www.runningnetwork.com.
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Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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