Nike Teases With Lunar Glide PLUS Media Launch, well kinda, by Larry Eder

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Nike held a press conference on Sunday, April 19, 2009, to announce the launch of the NIke Lunar Glide Plus, a new training shoe, developed over the past two years, using some of the results they have learnt from the Nike Free and the Nike Lunar Racer. The new training shoe gives technology only offered before for their elite racing shoes to the majority of runners. Most impressive about the shoe, called the Lunar Glide Plus, was the new heel counter, the lightness of the midsole, but also the mileage that test models have handled.
The shoe has versions for men and women, with some special innovations for women, including a strap over the mid foot to allow personalization of fit. The Lunar Glide is being seeded to elite athletes and media at the Boston Marathon. The global launch will be in July and the US launch will be in August.
According to Leslie Lane (Lane is Global VP of Running) the shoe is an example of Nike’s continued need to push the envelope for better shoes and better performances.
According to Phil McCartney, Global Director of Running Product, nearly seventy percent of global specialty accounts had already bought the product. Very nice heel counter, nice looking shoe and $100 price tag will get some notice.
More info this week after a chance to try the shoe!

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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