Dongxiang sponsor Norway's 2010 & 2012 Olympic Olympic sportwear, by Alfons Juck, Note by Larry Eder

In the stands last summer in Beijing, Kappa, the Italian brand, was fairly prominent. Mostly young Chinese were wearing the brand, which made sense, as the Kappa logo rights are owned by Dongxiang, a Chinese sports apparel company. Ironically, Kappa had sponsored US national track team uniforms in the 1980’s , until, during the company’s financial upheaval and non-payment to USATF, Nike took over in 1989.
Donxiang signed an agreement today with the Norwegian team, according to http://www.insidethegames.com

OSLO (NOR): Insidethegames.com informs that Norway will wear the kit of Chinese company China Dongxiang at the London 2012 Olympics after signing a deal with the company that owns the rights to Kappa, the iconic Italian brand. Under the deal, signed today, China Dongxiang will provide the Norwegian team with Kappa and Phenix sportswear at the 2010 Winter Olympics in Vancouver and 2012.
Special thanks to Alfons Juck, EME News.
For more on our sport, please check http://www.runningnetwork.com

Parker Valby Signs with New Balance (release and assessment)

This Day in Track & Field History, March 19, 2024, Bill Nieder, Ray Norton, Katherine Switzer and the Avon International Marathon, Leslie Deniz, by Walt Murphy News and Results Service

Kia America becomes Official Automotive Partner of the 2024 Los Angeles Marathon

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
View all posts