USATF Goes UpClose & Personal: Kiwan Lawson

Anna Cockrell’s Silver Lining

Cole Hocker and a powerful illustration of incredible self-belief in this new era of the men’s 1500m

USA Track & Field Announces Broadcast and Streaming Schedule for 2025

In the constant battle to get eyeballs, especially of the younger consumer, track & field has, through the likes of dyestat, flotrack, iaaf, runningnetwork, tried different approaches. Last summers’ adidasroadstobeijing, produced by adidas and Global Athletics, was very good.
Congrats to USATF on this new snippet on Kiwan Lawson, a young and articulate triple jumper: http://www.usatf.org/news/multimedia/. Nicely done!
The video was done by Katie Landry, the new USATF web person. Again, video is not new, but the ability to access athletes, provide an intimate look into their lives, and showcase and control that view, is critical if track & field wants to be taken seriously in this Gutenberg galaxy (read the book, it’s by Marshal McLuhan, the prophet of modern media).

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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