adidas Stacey Burr and Jen Olson, Interactive Health Technologies, spoke to RunBlogRun on Tuesday, January 6 at the Consumer Electronic Show in Las Vegas, Nevada.
The occasion was the announcement of an exciting new program between adidas and IHT to incentivize elementary school students and teachers to participate in a fitness program. adidas Stacey Burr promised to update us on upcoming new adidas technical fitness apparel. Jen Olson gave us an update on how her company, IHT, has been working with nearly a million elementary kids to get them involved in fitness.
Watch for an upcoming video courtesy of IHT and adidas on their innovative training programs.