adidas' Dennis Kimetto Uses the Energy Return of BOOST to Run the Fastest marathon of all-time, from adidas release

Dennis Kimetto runs 2:02.57 WR in Berlin, 28 September 2014, photo by PhotoRun.net

adidas sent out this press release today on the World record run by Dennis Kimetto in Berlin yesterday, showcasing the adidas sponsored athlete, and of course, his shoes, the adizero Adios Boost.

adidas’ Dennis Kimetto Uses the Energy Return of BOOST to Run the Fastest Marathon of All-Time

Portland, Ore. (Sept. 29, 2014) – adidas’ Dennis Kimetto ran the fastest marathon in history wearing adidas BOOSTâ„¢ at the 2014 Berlin Marathon. With a time of 2:02:57 Kimetto shattered the previous world record by an astounding 26 seconds wearing the super lightweight adizero Adios BOOST.

“Dennis’ world record breaking performance while wearing adidas BOOST demonstrates the result of elite athletes using industry leading innovation to achieve unprecedented feats,” said Adrian Leek General Manager of adidas Running. “We continue to push boundaries by working closely with our athletes to develop the best products running has to offer.”

adidas BOOST was also on the feet of second place men’s finisher Emmanuel Muthai who joined Kimetto in breaking the previous world record. The top two female finishers Tirfi Tsegaye and Fayse Tadese were also wearing Adios BOOST as they triumphantly crossed the finish line in Berlin to provide adidas with a dominating presence at the podium.

The results in Berlin contribute to a long line of success for Adios BOOST following its introduction last year including former world record holder Wilson Kipsang running a course record at the 2014 Virgin Money London Marathon.

INFORMATION

The adidas adizero Adios BOOST shoe is $140 and is available at www.adidas.com/boost. The adidas adizero Adios BOOST incorporates five key benefits to deliver more speed than ever before:

BOOST â„¢ technology – provides a higher Energy Return than any other foam cushioning material in the running industry.
Microfit upper – a breathable, contoured mesh that makes each movement natural
Continental Rubberâ„¢ outsole – a high performance rubber outsole that grips the ground for better traction and a powerful push-off.
Torsion system – delivers optimum transition and stability
adiwear material – for ultimate durability

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For more information on adidas Running, please visitwww.adidas.com/running, our media news room www.news.adidas.com or follow us withy #Boost on www.facebook.com/adidasrunning,www.twitter.com/adidasrunning and www.instagram.com/adidasrunning.< /u>

About adidas

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adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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