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As the major running brands expand globally, marathon and road race sponsorship is a key part of their marketing plans. ASICS, adidas, Avia, Brooks, Karhu, K-SWISS, New Balance, Nike, PUMA, Saucony all sponsor marathons and road
races to reach out to core runners. Asia is
a strong growth area for the sport. For example, in India, there is a series of twenty events, with marathons, and half marathons, that bring 20,000 plus runners together. Our sport is a global one, and in this challenging global economy, the running sector is one of the few business areas that is growing at a robust level.

SINGAPORE (SIN): The Standard Chartered Singapore Marathon
2010, held on December 6, has signed a three-year sponsorship deal with
the Japanese athletic equipment company Asics, as the official apparel sponsor.
The Asics brand sponsors 52 marathons around the world including the
prestigious New York City Marathon, Paris Marathon, Tokyo Marathon, Mumbai
Marathon and Seoul International Marathon said sportspromedia.com.

For more on ASICS, please click on www.ASICS.com.

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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