by Larry Eder
As the major running brands expand globally, marathon and road race sponsorship is a key part of their marketing plans. ASICS, adidas, Avia, Brooks, Karhu, K-SWISS, New Balance, Nike, PUMA, Saucony all sponsor marathons and road
races to reach out to core runners. Asia is
a strong growth area for the sport. For example, in India, there is a series of twenty events, with marathons, and half marathons, that bring 20,000 plus runners together. Our sport is a global one, and in this challenging global economy, the running sector is one of the few business areas that is growing at a robust level.
SINGAPORE (SIN): The Standard Chartered Singapore Marathon
2010, held on December 6, has signed a three-year sponsorship deal with
the Japanese athletic equipment company Asics, as the official apparel sponsor.
The Asics brand sponsors 52 marathons around the world including the
prestigious New York City Marathon, Paris Marathon, Tokyo Marathon, Mumbai
Marathon and Seoul International Marathon said sportspromedia.com.
For more on ASICS, please click on www.ASICS.com.
