by Larry Eder
Mark Mastalir, photo by the Shoe Addicts
Mark Mastalir is the Vice President of Marketing for HOKA ONE ONE. An experienced marketing executive, Mark cut his teeth at Reebok, then, Nike, NBA, Wrigley’s and has been with HOKA ONE ONE for a year. A fine athlete in high school and college, Mark and his brother Eric, attended Jesuit High School and Stanford University.
This is the first of several short interviews we did with Mark last month at the Boston Marathon. Our series is on the marketing activations of HOKA ONE ONE and how Mark envisions those approaches for his brand.
HOKA ONE ONE, a division of the Deckers Corporation is the fastest growing brand in running in 2015. As they did in 2014, HOKA ONE ONE continues to evolve, sponsoring the HOKA ONE ONE Middle Distance Classic on May 14, as well as numerous track athletes, road athletes and trail athletes.
What one continues to see from these interviews is how important the one to one relationship between consumer and band is, and how social media can either assist or hinder those relationships.
We thank Mark Mastalir for his time and thoughts. Special thanks to the Shoe Addicts, the digital partners of the Running Network and parent company, Fortius Media Group, LLC.
