Skechers Performance Division signs on as Official Shoe Sponsor of the Esteemed BolderBOULDER Race

SKECHERS is a great example of companies that are developing a running culture and trying to contribute to the running community. Their sponsorship, a two year deal, with Boulder shows that they understand the prestige of key events and giving back to the running community.

We will be interested in their youth running programs, which are part of the sponsorship. More details to come!

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Skechers Performance Division Signs on as Official Shoe Sponsor of the Esteemed
BolderBOULDER Race
Footwear Sponsor of Boston Marathon winner, Meb Keflezighi, joins the

Memorial Day 10K Classic with a Two-Year Partnership

NOVEMBER, 21 2014 (BOULDER, COLO)–BolderBOULDER, voted America’s All-Time Best 10K
by Runner’s World, today announced the Manhattan Beach, California based Skechers
Performance Division is the official shoe sponsor of the race. The 37th running of the
BolderBOULDER will take place in Boulder, Colorado on May 25, 2015 and is the U.S.’s fourth-
largest road race.

“We know Skechers Performance designs award-winning technical footwear for all types of
fitness enthusiasts and we are really excited to introduce our participants to these innovative
running and walking shoes,” said BolderBOULDER race director, Cliff Bosley. “Because of their
involvement with professional athletes and partnerships with races, we know that they are
committed to the sport of road racing and will be a dedicated sponsor of the BolderBOULDER.”

As a part of the two-year partnership, Skechers Performance Division will be providing running
shoes to every coach in the BB Racers program; the BolderBOULDER’s elementary and middle
school after school training program that culminates at the BolderBOULDER.

“The BolderBOULDER is an iconic race with incredible participation and community
involvement,” said Michael Greenberg, president, SKECHERS. “We are looking forward to our
partnership in 2015 and we are excited to work with the team in Boulder to bring the Skechers
Performance brand experience to all race participants and attendees.

BolderBOULDER participants will also have the opportunity to try on Skechers Performance
footwear and test them out on treadmills at the BolderBOULDER store opening on April 11th,
2015 at Twenty Ninth Street. The public is also welcome to experience and purchase Skechers
Performance products at their booth at the SportsEXHIBIT located on Pearl Street on Saturday
and Sunday, May 23-24 from 10 a.m. – 6 p.m., as well as at the RaceDayExpo held at the
University of Colorado campus on Monday, May 25th from 7 a.m. – 12 p.m.

The 2015 race begins at 30th and Walnut Streets and winds through neighborhoods with live
music and entertainment at every corner. The race finishes at the University of Colorado’s
Folsom Field and attracts over 150,000 spectators.

Learn more about Skechers Performance Division at SkechersGOrun.com and follow the brand

on Facebook (facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and

Instagram (instagram.com/skechersperformance).

About BolderBOULDER

The BolderBOULDER, named America’s All-Time Best 10K by Runner’s World, is the 4th largest
running race in the United States and the 7th largest in the world. The race attracts over 50,000
runners, joggers, walkers and wheelchair racers, and draws professional athletes from around
the world to compete for one of the largest non-marathon prize purses in road racing. The 2015
race starts at 30th and Walnut and winds through Boulder neighborhoods with live music and
entertainment at every corner. The race finishes at the University of Colorado’s Folsom Field
and attracts over 100,000 spectators. The 37th annual BolderBOULDER will be held on Memorial
Day, May 25th, 2015. For more information please visit: www.bolderboulder.com

About SKECHERS USA, Inc. SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach,California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit skechers.com, and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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