by Larry Eder
October 27, 2014 Contact: Larry Ederfortiusmedia@gmail.com
Newton Kismet Named Best Performance Shoe in Running Network, LLC 2014 Fall Shoe Review
SAN JOSE, CA – Newton’s Kismet took top honors as the Best Performance Shoe in the Fortius Media Group, LLC 2014 Fall Shoe Review.
“The Running Network shoe reviews have, since 1998, provided the consumer with a great series of options for finding the shoe that best fits their needs. From the tiniest of brands to the global leaders, Cregg Weinmann works hard to find you a shoe that makes sense for your feet,” noted Larry Eder, publishing director of Fortius Media Group, LLC.
Hundreds of wear testers are carefully matched to shoes based on their footstrike, foot shape, and motion to start the testing process. After reporting their initial impressions, testers evaluate the shoes throughout the testing process based on seven key performance characteristics. At the end of the testing process, the data is entered into a software system developed by Cregg Weinmann, Fortius Media Group’s footwear reviewer, producing a winner in each category.
“For the Fall Review, testers piled on hundreds of marathon training miles to put the shoes through their paces. This rigorous testing provides the critical feedback that validates the strengths of shoes from the various brands. The small differences between shoes are carefully compared within a matrix of features, price, and performance to determine the category winners,” said Weinmann. “Runners need to recognize that the general categorization of the shoes is only a starting point for them, and their needs should be their top consideration. The parity between brands has never been as close as it is now, meaning it’s more important than ever to find the shoes that fit and function best for you.”
“In addition to a new configuration of the Action/Reaction membrane, the stable Newton Kismet also features new geometry with a less aggressive feel than previous versions. The upper has a snug feel from the midfoot to heel, sufficient toe-room, and a racy look. The midsole is quality compression-molded EVA with a responsive feel. A more durable rubber in the outersole, EMB (Extended Medial Bridge) in the midfoot, and tapered lugs for a smoother touchdown make the Kismet better suited to regular training than previous Newton shoes. All of this combines to form a responsive Performance trainer, earning the Kismet top honors as best shoe in the Performance category” (to quote Cregg Weinmann from the 2014 Fall RN Shoe Review).
“Comfortable upper. I like the wider toe box that these shoes offer. The Kismet has a great feel, definitely has a structured transition from heel to toe,” said one wear tester, describing their experience with the Newton Kismet.
Established in 2010, Fortius Media Group, LLC is a media company focused on developing creative approaches to building interest in the sport of global athletics. The Running Network LLC was established in 1986, and has published their Fall & Spring Shoe Reviews since 1998, edited and tested by Cregg Weinmann. The Fall Shoe Review was distributed on a multi platform basis, September 1-November 1, 2014.
Fortius Media Group LLC represents the partners from RunningNetwork.com, as well as new partners on various platforms. The Running Network LLC is solely owned by Fortius Media Group, LLC.
The complete partner list of the Fortius Media Group is as follows: American Track & Field, Athletes Only, Athletics (Canada), Athletics-Africa.com, AustinFit, California Track & Running News, Club Business International, Club Running (RRCA), Coaching Athletics, Colorado Runner, Get Active!, Greater Long Island Running Club’s Footnotes, Healthclubs.com, Hawaii Sports magazine, JumpingtheGun.ie, Latinos Corriendo.com, Marathonguide.com, Michigan Runner, Missouri Runner & Triathlete, Running Journal, Racing South, RunBlogRun.com, RunDenmark, RunMinnesota, RUNOHIO, Runningnetworktv, Runningproductreviews.com, The Shoe Addicts (digital videos), Track & Field News, USATF/New England’s Exchange Zone, Techniques, TFRRS.com, The Winged Foot (NYAC), The Winged M (MAC), USTFCCCA.org, Womentalksports.com, and Youth Runner.
To learn more about Fortius Media Group, LLC, contact Larry Eder at fortiusmedia@gmail.com, or 608.239.3785.
