by Larry Eder
Look at the image above. Mizuno’s ad agency, McKinney, came up with the ad campaign. The info graphic was created by The Brand AMP. It is a light, but well executed social media campaign that took the idea, “What if everybody ran,” to it’s logical conclusion.
Over the past six years, Mizuno running has been re-inventing itself. Under the leadership of Fritz Taylor, a long time running footwear professional, who spent his early career in Europe and US for Nike, Mizuno Running is developing new product, which attracts news users and keeps its key influencers happy at the same time.
Mizuno has been a darling of the Run Specialty business for the past fifteen to twenty years. Great product, with an attention to detail, Mizuno is the quiet giant of the Japanese running footwear world.
We think that this campaign is gaining supporters because of the way that Mizuno has implemented it: a social campaign, now three years old, with product samplings, and focus on making running better for the runner. Sometimes, simple works, and in this case, Mizuno Running is on the right path to brilliant running.
