Gene McCarthy Resigns from Under Armour, release from UA, note by Larry Eder

As Under Armour continues its attempts to develop a performance footwear line, long time footwear industry pro Gene McCarthy has resigned from Under Armour. McCarthy was at, among other places, Reebok. Under Armour presented new product to the running industry at the Running Event in December 2012.

Under Armour developed its iconic status over its performance apparel, which was adopted by many athletes, young and veterans. UA has worked to move into the performance footwear business with very limited success.

At this time, Kip Fulks, COO, will take over Gene McCarthy’s responsibility over Footwear.

This is just another example of how difficult it is to transfer success from apparel to footwear and, from footwear to apparel. Two totally different businesses, with a very small group of industry professionals who appreciate each business and understand the challenges.

adidas “will not follow, but leads”

The Human Price of “Reductions in Force”

Five Suggestions for NIKE as they Return to Running Retailers

Under Armour Announces Resignation Of Senior Vice President Gene McCarthy (via PR Newswire)

Download image BALTIMORE, Jan. 24, 2013 /PRNewswire-FirstCall/ — Under Armour, Inc. (NYSE: UA) today announced that Gene McCarthy is resigning as Senior Vice President, Footwear, effective February 22, 2013. Kip Fulks , Chief Operating Officer, will assume responsibility of Footwear and continue…

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
View all posts