Oiselle & USATF on the logo size (for international competitions), from Oiselle, note by Larry Eder

I am sharing this video from Oiselle because it shows the level of work that a small company goes through to make sure that they have legal uniforms in international competitions. Look at Oiselle, and then consider the money and time spent by Nike, adidas, ASICS, Saucony, NB, PUMA and Mizuno, among others, on developing their compliant uniforms for World Champs, Olympics and Samsung DL events.

Where will the logo discussion go? Stay tuned. But for the federations, USATF has given much ground in US competitions. Don’t blame them for international level competitions. The groundswell of support for changes in logos and sponsorship opportunities will be fascinating to observe.

Stay tuned.

We congratulate Oiselle for putting their bucks into running and supporting athletes, events and the sport.

The key to growth is keeping our present sponsors happy and showing them new ways to grow in our sport, as well as finding new sponsors.

How do we tell our story?

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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