The Shoe Addicts Present: ASICS' Simon Bartold at the 2012 Running Event, from the Shoe Addicts, note by Larry Eder

Simon Bartold, a consultant for ASICS, spoke to many about the evolution of the footwear running business and how to recognize true scientific research. An affable fellow, Mr. Bartold is wonderfully possessed, (as SI Writer Kenny Moore once said of Ron Hill) by the scientific method.

His talk at the Running Event was not without its dissenters, but, Simon Bartold recognizes that additions to scientific knowledge of running footwear and theevolution of running footwear will continue to grow. He also welcomes the exchange of ideas.

The Shoe Addicts visited with Simon Bartold in the warm expanse of the ASICS booth in Austin on December 5, and recorded several deep thoughts regarding the changing footwear landscape.

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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