by Larry Eder
The adizero Primeknit was launched the day before the XXX Summer Olympic Games of the modern era began. adidas is the official apparel sponsor of the London Olympics.
LONDON, July 26, 2012 – One day before the Olympic opening ceremonies, adidas today
reveals the adizero Primeknit, its first one-piece upper performance running shoe
featuring a new seamless engineering technology.
Using the latest design tools and a new seamless engineering construction, adidas
has created a first-of-its-kind running shoe. While traditional sports shoes are
built from several different pieces, this breakthrough method digitally knits
the entire upper in one continuous piece.
James Carnes, Head of Design for Sport Performance at adidas, said, “We are constantly
innovating to bring superior performance products to the greatest athletes in the world.
In designing the adizero Primeknit, our goal was to completely rethink how footwear is
engineered, with a keen eye on sustainable construction. This revolutionary design will
forever change the way we engineer shoes, combining both premium innovation and maximum performance benefits.”
Carnes continued, “Three years in the making, the adizero Primeknit harnesses
groundbreaking technology we’ve perfected to introduce here in London at the
Olympic Games. The Olympics are the biggest stage in the world for sports
innovation for the best athletes and we’re proud to be front and center to
debut this incredible technology in the market.”
Knitting fused yarn fine-tunes the exact amount of flexibility and support
needed in every part of the shoe. No lining or reinforcements are necessary
as the strength comes from the fused yarn, digitally knitted in distinct grid
patterns to provide ventilation. This unique seamless engineering ensures
precision construction and eliminates additional materials producing less
waste. The lightweight running shoe wraps seamlessly around your foot for
a comfortable fit.
To celebrate the Olympic Games and this historic innovation, adidas created 2,012
individually numbered pairs of the adizero Primeknit knitted in the same red and
white colors adidas athletes will be competing in at the London Olympic Games.
The 2,012 individually numbered adizero Primeknit will be available from July 27
at the temporary store located at 10 Newburgh Street in London. Additional colors
of the adizero Primeknit will be available in the U.S. this fall at adidas.com and
select retail stores.
